4. Mill operator High Life – “The 1-Second Commercial(s)”
As the 2008 retreat spread, Miller stepped to promote its High Life brand. Taking after the 2008 Super Bowl, Miller had released a business featuring the ‘Mill operator conveyance fellow’ (Windell Middlebrooks) as he analyzed the past ads as an attack on judgment skills. For 2009, the conveyance fellow would be seen talking about the crazy expense of a defining moment advertisement – $3 million in 2009. His answer? Air a 1-second commerical, since that is all people would need to have a High Life.
The following step was to buy business time in neighborhood NBC associated stations to run their 30-second business before the amusement started, so that when viewers heard the warehouse guy gush about the benefits of getting straight to the point, they would continue to watch the commercial and be delivered an industry initial: a 1-second Super Bowl ad.