15. Reebok – “Terry Tate: Office Linebacker” – 2003
This became one of the most successful advertising campaigns in Super Bowl history! With Lester Speight playing the role of the Office Linebacker – hired to keep staff in check, there were several catch phrases like “you kill the joe, you make some mo!” taken from what became a 9 episode advertising campaign!
Though many people weren’t even aware that the ad was for Reebok, and though it was only aired on TV once, the video was downloaded 7 million times from Reebok’s website! The ad even aired in the UK despite the fact that American Football does not exist there!