13. FedEx – “Transporter Pigeons” – 2010
It’s another unwritten guideline of Super Bowl advertising that the more individuals you can include shouting and running for their lives, the better! More is more in terms of Super Bowl campaigns!
With huge carrier pigeons being proposed as a solution to a company’s shipping problems and then proving disastrous (in apocalyptic terms), the company decides that FedEx is the way to go. As it always is!